Whether this study becomes a new standard or simply another data point in the debate around advertising metrics, one thing is ...

Forget download counts—today’s app game is all about user trust, design intent, and retention-driven storytelling.

IPG also carried out a headcount reduction in 2024, under which staff numbers fell by 4100 to 53,300 by the end of the year.

Welcome to the age of brand necromancy, where the only thing deader than last year’s brand is the idea that it can’t come back. Dentsu Creative's Dan Paris explains.

OpenAI has appointed Omnicom Media Group’s PHD as its global media planning and buying agency of record. Campaign understands that the UK market will be included in the agency’s remit.

Claiming to slash production time, not brand value, ^a t o m’s Network’s new AI-driven creative engine promises speed and ...