At the ANA Masters of Marketing conference, Verizon and Harley-Davidson discussed different paths for brand reinvention.

Almond milk brand Blue Diamond launched two new products, and after hitting 30% distribution and a 30% repeat purchase rate, ...

Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.

Charlotte Mostaed, who hails from Procter & Gamble, Pom Wonderful and Health-Ade Kombucha, plans to emphasize Catalina Crunch’s macros on its ...

A new report finds that ChatGPT, Gemini and Perplexity never recommended 78% of e-commerce brands in their own categories.

At the Mid-Atlantic MarCom Summit, CMOs discussed how they are expected to drive revenue, yet CEOs still don't see marketing as a primary growth lever.

Chief Marketing Officer Steve Nesle discusses the brand’s innovation budget and why it switched to using content creators for its entertainment series “Till Decor Do Us Part.” ...

Shoppers no longer have to browse an aisle or scroll through search results. They’re asking AI what to buy, and AI is ...

Personalization promises stronger customer relationships and better marketing performance, but incomplete records, ...

A panel of marketing leaders at Advertising Week New York argued that brands earn credibility through visible action: providing value, delivering on their promises and choosing partnerships and ...

Many music fans do more than watch a video or stream a song; they look up lyrics, annotate them and follow the artists behind them. For the music site Genius, that activity offers clues about what ...