Brand Management - Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. Our brand and product are inseparable, I've heard it said—by some very successful ...

Customer Behavior - Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to ...

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How marketers can use answer engine optimization (AEO) to gain visibility in zero-click searches and adapt to evolving SERP behavior.

This article shows how B2B marketers can use AI to create consistent, high-quality content at scale without sacrificing strategy or brand voice.

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

Social Media Marketing - Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

Join MarketingProfs on September 12 for our Marketing Planning Friday Forum. Includes three educational sessions, live Q&A, ...

Social Media - Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven ...

B2B buyers are losing trust in brand messaging. Learn how marketers can regain credibility using customer voices and ...

Social Media Marketing - This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social ...