Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

Brands like Liquid Death have been deliberately divisive in order to succeed, but decades of research on buyer behaviour ...

With 40% of agentic AI projects expected to be cancelled by the end of 2027, what do B2B marketers need to consider?

The report by consultancy firm Forrester Research outlines a number of key challenges for B2B events leaders in a difficult ...

Tesco Mobile, O2 and Headspace have all experimented with ad-funded programming to connect with “harder to reach” audiences.

B2C brands are more than twice as likely as B2B firms to have analysis in place to measure creative quality, new data reveals ...

The uptick in interest is particularly prominent among women. Around one in three (30%) women say they are at least fairly ...

Following a period where profit was the priority, Gousto is now focusing on “sustainable growth” by chasing “share of stomach ...

In his second column on reframing the marketing function, Ogilvy UK’s Dan Bennett explains why leaving a legacy as a marketer ...

The agenda is now live for this year’s Festival in October, where delegates can also hear from global CMOs and effectiveness ...

Having parents on your team is a boon for any business, says Vadera, who urges working mums to be “unapologetically” ...

Is the debate around short versus long so “polarised” marketers don’t feel like they can meet the “impossible standard” ...