WPP Media found most customers enter the buying cycle heavily predisposed to a certain brand, limiting the effect of ...
The channels through which consumers are contacted by has a strong impact on trust, with 42% of consumers’ trust in brand ...
Marks & Spencer has appointed its first customer director, as the high street giant looks to position itself as the UK’s ...
Each part of the business “is connected to the brand”, says Aussie winemaker Yellow Tail, which argues the category “needs ...
Alcohol-free beer brand Lucky Saint has appointed its first CMO with the promotion of marketing and ecommerce director Kerttu ...
From exploring the potential of TikTok to prioritising employee advocacy, B2B marketers are increasingly treating social ...
Matt Reid joined the IT services firm earlier this year as it looks to elevate the role of marketing to kick-start its next ...
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