WPP Media found most customers enter the buying cycle heavily predisposed to a certain brand, limiting the effect of ...

The channels through which consumers are contacted by has a strong impact on trust, with 42% of consumers’ trust in brand ...

Marks & Spencer has appointed its first customer director, as the high street giant looks to position itself as the UK’s ...

Each part of the business “is connected to the brand”, says Aussie winemaker Yellow Tail, which argues the category “needs ...

Alcohol-free beer brand Lucky Saint has appointed its first CMO with the promotion of marketing and ecommerce director Kerttu ...

From exploring the potential of TikTok to prioritising employee advocacy, B2B marketers are increasingly treating social ...

Matt Reid joined the IT services firm earlier this year as it looks to elevate the role of marketing to kick-start its next ...

Three quarters of B2B marketers have seen the focus on artificial intelligence ramp up over the past year, according to new data.

AI could radically alter how brands are chosen by consumers, but P&G’s CFO is confident of the company’s ability to adapt to ...

Three quarters of B2B marketers have seen the focus on artificial intelligence ramp up over the past year, according to new ...

Marketing and creative teams need tools that reduce time spent hunting for information, so they can focus on ideas that move ...

Burger King, Specsavers, O2 and Ikea were among the big winners at the 2025 Marketing Week Awards, which also saw Bupa win Team of the Year, and Mother awarded Agency of the Year.