The largest integrated campaign in Robitussin's 77-year history is designed to "disrupt and get noticed," Karen Bouhadana, ...

Longtime character actress Peggy Miley, most recently known for memorable roles on "Stranger Things," stars in a new social ...

For media buyers, consumer sentiment suggests a holiday season that'll demand sharper offers and fewer assumptions about ...

The long-delayed demonstration dazzled many in the Texas audience as the Roadster drove vertically up a ramp and -- powered ...

While awareness of "bad bots" has improved, we don't seem to know how to remove them from our ecosystem. Or maybe we don't ...

Experiential campaigns at the hotels are in the planning stages but have not yet rolled out. The idea is to taste food items ...

This would be its biggest round of layoffs in four years of job cuts. The layoffs cut across product, technology, legal and ...

The new effort woos the wealthiest international travelers with Wagyu beef, Champagne Taittinger sorbet, and the carrier's ...

Fox Corp. shareholders have approved the $22 billion equity acquisition of Roku, a deal that is expected to close by mid-2027, MediaPlayNews reports. The merger will combine Fox assets, including live ...

The Media Bias Detector, a project that uses artificial intelligence to analyze news articles for topic, tone and political leaning, has published a data set consisting of more than 140,000 articles ...

Accenture has announced to employees that it will now spend only $29 a month per person on Claude, 404 Media reports. Some had been running up bills of up to $1,000. This illustrates what is happening ...

The ad-to-sales ratio of 25 U.S. advertisers declined more than half a percentage point to 5.5% in the period between 2019 and last year even in the face of robust global advertising revenue, ...