His job at Qualcomm is to give AI some muscle, bringing emerging capabilities into widely adopted enterprise platforms, ...

“A Big Ass Meal deserves a Big Ass Bag,” said Fernando Machado, Chipotle’s chief brand officer. US Rewards members who order ...

He’s worked at some of advertising’s hottest shops, then built one of his own. The Gus co-founder talks the power of saying ...

It’s these phone plans,” says her companion. Suddenly – pow! A boxing glove comes out of nowhere and floors him. Mike Tyson ...

Hilarious cautionary tale from an advertising creative's mortifying first-day mishap involving a cat cooking website. A ...

Young consumers recoil from AI-made ads but happily shop with AI. Jackie Lyons of Havas Media Network explores the paradox ...

Activision chief marketing officer Tyler Bahl takes The Drum inside a Shoreditch parking lot transformed into a playable war ...

Oat Cult's viral campaign impresses creatives but raises questions about whether distinctive advertising translates to ...

Trust is suddenly back in B2B vogue thanks to everything from dark social to AI. LinkedIn’s latest research adds a ...

Consider the numbers. The US Hispanic population has reached 70.1 million, accounting for 21% of Americans, according to the latest Census Bureau estimates. Meanwhile, UCLA research puts the economic ...

The queue round the corner looks like success, but a queue isn’t an audience,” said Keziah Wildsmith. As founder and chief ...

To mark International Freelancer Day, a new film from The Drum and Fiverr asks whether AI-led disruption could move us ...