The broadcaster’s chief audience and marketing officer tells Tim Healey why she questions ‘risk’ but champions creative ...

Channel 4’s creative director and head of 4Voice, a Drum Awards Festival juror, makes the case for copywriting by humans, for humans.

As brands and their partners alike predict in-housing to continue apace, agency leaders tell us how where they’ll still be ...

This summer I spent far too long umming and ahhing over a pair of Nike TNs. Air Max Plus, if you’re being proper about it, in ...

Before the internet, working out what to buy meant a TV ad, a shop assistant and, if you were lucky, a journalist you trusted ...

You probably haven’t heard of him. Liquid Death’s founder, Mike Cessario, tends to get the headlines, while its in-house ...

A YouGov survey this year found that 64% of consumers now watch or listen to podcasts, and only 22% find podcast ads annoying ...

American Eagle chief marketing officer Craig Brommers was having a pretty good week. The retailer’s Sydney Sweeney jeans ...

Anthropic’s first Super Bowl campaign for Claude uses advertising’s largest moment to ask a simple question: does advertising belong everywhere? Four darkly comedic films bring this to life. A ...

That didn’t stop Thames Water spending money on a marketing campaign while leaks and water pollution remain problems. One ad ...

And it costs real money. Adam Morgan named it ‘ The Cost of Dull ’ and the Effie numbers back him up. Across 147 campaigns ...

The future of commerce media is about proving business growth, not celebrating media efficiencies. In the first of The Drum’s ...