The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

WhatsApp announced yesterday that it will now show ads from businesses through its Stories-like feature, months after adding ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.