Ads will appear exclusively in the ‘Updates’ tab on WhatsApp, which includes the Status and Channels features used by about 1 ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

WhatsApp is rolling out ads, but Meta says 'personal messages, calls, and statuses are end-to-end encrypted and can't be used ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

While the app has long promised a privacy-first experience free from traditional ads, recent updates suggest that's changing, ...

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its ...