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Being an Employeah! “My name is Julia, and I am currently writing my bachelor thesis on HR marketing topics @mercedesbenz. For my thesis, I am researching and analyzing the social media use of Generation Z. As part of the Global Employer Branding team, I gained a lot of insight into the communication and media strategy of an international automotive company. On top of that, I was able to participate in the development of the new employer branding campaign “Becoming… One of Us” and also in an inf