Real talk: Estrangement isn’t always personal. Sometimes it’s viral. 📱 Two studies help explain it: 🧠 Arfini et al. (2020) — online communities actively shape identity and behaviour, especially in emotionally charged spaces. 🗣 Al-Khasawneh et al. (2023) — social media engagement drives mimicry, turning online content into real-world behaviour. This could explain why estranged kids around the world are using the exact same phrases to cut off their parents. Boundaries matter. Abuse is real. But