We asked creators on the Buffer team what actually helped them start posting on social media. Their answers were surprisingly simple: → Lowering the bar much further than felt comfortable → Starting with formats that felt natural, not impressive → Letting go of the idea that video is the only way to grow → Building community before worrying about reach → Treating early posts as data points, not identity statements Over the past 8 months, we’ve collectively published 11,000 posts and earn 21.5M v

In 2025, we shipped a lot at Buffer! 🤩 Some of it was big and obvious. A lot of it was small, thoughtful, and shaped by how creators and small teams actually work. From Community, our unified comment inbox, to bulk scheduling, deeper LinkedIn analytics, dark mode, and a fully redesigned iOS app; every launch had the same goal: Make it easier to show up, stay consistent, and not get pulled into the feed. 💙 The full breakdown is on the Buffer blog: what we shipped, why it matters, and how it fit