RADICALLY REDEFINED. A legendary reimagination of an iconic series of actions, the new G. Loomis NRX draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Our American-made blanks are rolled with Spiral X technology to provide ultra-fast recovery for increased casting distance, heightened sensitivity, and drastic weight reduction. We designed our custom CI4 reel seats to maximize an angler’s connection to the blank for

Designed to meet the performance needs of today's elite inshore angler. NRX+ INSHORE empowers anglers to make long and accurate casts for increased effectiveness. | G. Loomis | Facebook

SURVEILLANCE VIDEO: Police released crystal clear surveillance video of a Loomis truck driver robbery that happened on Oct. 30 in east Charlotte. http://on.wsoctv.com/1Mn0msq Police still need help identifying the robbers. Loomis is offering a reward up to $25,000 in the case. | WSOC-TV