Multicultural Marketing: Starbucks’ Cultural Adaptation -
marketing360.in
Multicultural Marketing: Starbucks’ Cultural Adaptation -
For a global brand and the largest coffee house chain, Starbucks had humble beginnings. Due to its successful marketing strategy, today Starbucks has around 31000 stores in the world. So, what did Starbucks do differently? The success and acceptance of Starbucks by different cultures come from its carefully planned marketing strategy ...
130 viewsSep 18, 2020
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