The Foster’s ads with Paul Hogan in the UK during the 1980s were short, cheeky TV spots that sold both beer and a lifestyle. They showed Hogan as the laid-back Aussie who knew how to enjoy life, and they made Foster’s a household name almost overnight. The ads were filmed in Australia but carefully edited to match British humour. This gave them an exotic feel while still landing the jokes with a UK audience. Hogan often improvised his lines, and many of the funniest moments came from unscripted

The Foster’s ads with Paul Hogan in the UK during the 1980s were short, cheeky TV spots that sold both beer and a lifestyle. They showed Hogan as the laid-back Aussie who knew how to enjoy life, and they made Foster’s a household name almost overnight. The ads were filmed in Australia but carefully edited to match British humour. This gave them an exotic feel while still landing the jokes with a UK audience. Hogan often improvised his lines, and many of the funniest moments came from unscripted