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The Rise & Fall of Nirma😱
Nirma was once the king of the detergent market in India — a household name with its iconic jingle and mass pricing strategy. Founded by Karsanbhai Patel, a Gujarati chemist, Nirma revolutionized the FMCG space with affordable products that competed head-to-head with global giants like HUL’s Surf Excel. But what led to Nirma’s massive ...
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