IShowSpeed × Expedia — The New Creator Brand-Deal Playbook
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YouTube60 Second Brief
IShowSpeed × Expedia — The New Creator Brand-Deal Playbook
IShowSpeed (Darren Watkins Jr., 21) just became Expedia's first-ever Official Travel Partner. Expedia called it one of their biggest bets of the year. They built him a custom booking site — Exspeedia.com. Fans literally vote on where he flies next. Old playbook: brand pays for an ad slot. New playbook: the brand becomes the show. #IShowSpeed ...
922 views2 months ago
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