As many homes as possible should have Ikea furniture, says Juvencio Maeztu, president and CEO of Ingka Group. How is he going to prove that? By reminding customers of a key aspect of Ikea's branding: sustainability and affordability. “Sustainability cannot be a luxury for the few,” Maeztu says. “It has to be affordable for the many.” In this month's episode of the By Design podcast, Maeztu discusses Ikea's next move with senior editor Liz Stinson and global design editor Mark Wilson. Click the l

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